Michelle Francl wonders just what we're buying — and buying into — when we shop for our laboratories.
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References
McLuhan, M. Understanding Media: The Extensions of Man (MIT Press, 1994).
Marchand, R. Advertising the American Dream (Univ. California Press, 1985).
Miller, A. Death of a Salesman: Certain Private Conversations in Two Acts and a Requiem (Viking, 1949).
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Francl, M. Selling science. Nature Chem 2, 999–1000 (2010). https://doi.org/10.1038/nchem.878
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DOI: https://doi.org/10.1038/nchem.878