The goal of personalized therapy is to target tumours with the right drug for the right person at the right time. This is not an easy task, and in this Perspectives article, Funda Meric-Bernstam and Gordon B. Mills tell us about the challenges that need to be overcome and how we should temper the current excitement about targeted therapies with realistic expectations.
- Funda Meric-Bernstam
- Gordon B. Mills
